（Chapter 6）John. Paulson acknowledged wrong investment to customers. Behind the apology, we see what are the implications?Bloomberg is the world's pioneer business model; its success factor is our role model.
They successfully established the world's best business model; it has three conditions of that?
When we set up our own business, when these three conditions must be it?
Bloomberg can successfully build a strong business model, its secret is:
1. At the lowest cost, duplication of the product or service, create a new branch of the individual.
Each individual to establish a branch, because the former are based on the model: they are just repeating the "product or service" re-established.
Therefore, the expansion of the scale, they do not have to invest new money, invested in new human resources, but within budget, however, Can definitely maintain service quality.
As Bloomberg three most important assets is:
a. "Financial Information"
b. "A large range of financial products, computer analysis."
c. " Financial products trading program"
Bloomberg customers, every individual, are "subscribers", Bloomberg customers to order service, a "subscriber" to follow a financial information unit, fit together.
These "intellectual property" asset investments, all in the pre-investment, have paid the costs.
In other words, for example: a large organization, install one hundred financial information unit, Bloomberg will be with you to create one hundred "subscribers" to calculate the charges.
And no discount too!
2 Bloomberg's fees not only cash transactions, and is pre-paid fees:
When we founded the investment business.
Should carefully consider the investment undertaking, must be the same as Bloomberg, the cost of the expansion, can be controlled or limited to low to invest.
When we create the cause, should be "cash" and "advance fee" is the most get on with it.
3 Bloomberg's new "subscribers" of the cost, is very limited, but the "economic benefit" is straight up.
It provides to the "customer" is a "password" only.
Bloomberg added each a "subscriber" of the costs, but holds all of the existing 300,000 "subscribers", the minimal percentage.
In other words, Bloomberg and more to increase a customer, with more than one hundred clients increase, the increasing costs are very limited. However, the benefits are very rich.
When you create business for yourself, may wish to consider the Bloomberg success.
dì第yī一jí輯：
péng彭bó博shì是fā發zhǎn展wú無xiàn限de的shāng商yè業wáng王
guó國，péng彭bó博shì是quán全shì世jiè界chuàng創yè業tuò拓huāng荒zhě者de的
diǎn典fàn範， tā它de的chéng成gōng功yīn因sù素， shì是wǒ我men們xué學xí習de的
bǎng榜yàng樣。 tā他men們néng能gòu夠chéng成gōng功de地jiàn建lì立qiáng強dà大
de的shāng商yè業mó模shì式， tā它de的mì秘jué訣jiù就shì是：
1. néng能yǐ以zuì最dī低de的chéng成běn本， chóng重fù複bǎ把chǎn產pǐn品huò或
zhě者fú服wù務， jiàn建lì立xīn新de的fēn分zhī支gè個tǐ體。 měi每cì次jiàn建
lì立fēn分zhī支gè個tǐ體， yóu由yú於dōu都shì是gēn根jù據qián前zhě者de的
mó模shì式： tā他men們zhǐ只shì是chóng重fù複bǎ把「 chǎn產pǐn品huò或zhě者
fú服wù務」 zài再cì次jiàn建lì立。 yīn因cǐ此， kuò擴zhāng張guī規mó模zhī之
hòu後， bú不bì必tóu投rù入xīn新de的zī資jīn金， ér而tóu投rù入xīn新de的
rén人lì力zī資yuán源fāng方miàn面， què卻zài在yù預suàn算zhī之nèi內，
dàn但shì是， néng能gòu夠jué絕duì對bǎo保chí持fú服wù務zhì質sù素。
yóu由yú於「 péng彭bó博zī資xùn訊」 sān三xiàng項zuì最zhòng重yào要de的zī資
chǎn產shì是：
a.「 cái財jīng經zī資xùn訊」
b.「 yí一xì系liè列de的cái財jīng經chǎn產pǐn品de的diàn電nǎo腦fēn分xī析」
c.「 cái財jīng經chǎn產pǐn品mǎi買mài賣chéng程shì式」
zhè這xiē些「 zhī知shi識chǎn產quán權」 zī資chǎn產de的tóu投zī資， quán全bù部
dōu都zài在qián前qī期de的tóu投zī資zhōng中， yǐ已jīng經fù付chū出le了chéng成
běn本。 péng彭bó博de的kè客hù戶， měi每yì一míng名gè個tǐ體， dōu都shì是
「 dìng訂hù戶」 ， kè客hù戶xiàng向péng彭bó博dìng訂gòu購fú服wù務， yì一
míng名「 dìng訂hù戶」 gēn跟suí隨yí一bù部cái財jīng經zī資xùn訊jī機， pèi配
hé合zài在yì一qǐ起。 huàn換yán言zhī之， lì例rú如： páng龐dà大de的jī機gòu構，
ān安zhuāng裝yì一bǎi百bù部cái財jīng經zī資xùn訊jī機， péng彭bó博biàn便gēn跟
nín您jiàn建lì立yì一bǎi百gè個「 dìng訂hù戶」 lái來jì計suàn算shōu收fèi費。
ér而qiě且méi沒yǒu有rèn任hé何zhé折kòu扣ne呢！
dāng當wǒ我men們tóu投zī資chuàng創bàn辦shì事yè業， yīng應dāng當shèn慎
zhòng重kǎo考lǜ慮， tóu投zī資de的shì事yè業， bì必xū須yào要xiàng像péng彭
bó博yí一yàng樣， bǎ把kuò擴zhāng張de的chéng成běn本， jú局xiàn限zài在kě可
kòng控zhì制huò或piān偏dī低dì地tóu投rù入zī資jīn金。
2. péng彭bó博de的shōu收fèi費bú不dàn但shì是xiàn現jīn金jiāo交yì易， ér而qiě
且shì是yù預fù付shōu收fèi費：dāng當wǒ我men們chuàng創lì立shì事yè業，
yīng應gāi該yǐ以「 xiàn現jīn金jiāo交yì易」 jí及「 yù預fù付shōu收fèi費」
zuì最wéi為shàng上suàn算。
3. péng彭bó博tí提gōng供de的xīn新zēng增「 dìng訂hù戶」 ， xū需yào要de的
chéng成běn本， fēi非cháng常yǒu有xiàn限， dàn但shì是「 jīng經jì濟shōu收
yì益」 què卻zhí直xiàn線shàng上shēng昇。 tā它tí提gōng供gěi給「 kè客hù戶」
zhǐ只shì是yí一gè個「 password」 ér而yǐ已。
péng彭bó博měi每xīn新zēng增yì一míng名「 dìng訂hù戶」 de的chéng成
běn本zhī支chū出， zhǐ只shì是zhàn佔yǒu有quán全bù部xiàn現yǒu有30wàn萬
「 dìng訂hù戶」 zhōng中， jí極shǎo少bǎi百fēn分bǐ比。 huàn換yán言zhī之，
péng彭bó博duō多zēng增jiā加yì一míng名kè客hù戶， yǔ與duō多zēng增jiā加
yì一bǎi百míng名kè客hù戶， suǒ所zēng增de的chéng成běn本dōu都fēi非cháng
常yǒu有xiàn限。 dàn但shì是， shōu收yì益què卻fēi非cháng常fēng豐fù富。
dāng當nín您zài在chuàng創lì立shì事yè業shí時， bù不fáng妨kǎo考lǜ慮péng彭bó博chéng成gōng功de的mì秘jué訣。
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